ABIC 360 Conference

About the Client

ABIC 360 Conference is a prestigious annual event that brings together leaders in banking, insurance, and fintech across Africa. The conference facilitates in-depth conversations on the state of financial innovation on the continent and provides a platform for C-suite executives, policymakers, and experts to connect, learn, and collaborate.

Its mission is clear: to become Africa’s leading platform for dialogue and development within the financial services industry.

The Challenge

When ABIC 360 approached our agency 11th House Digital Marketing, they were preparing to scale their conference’s visibility and impact. However, their existing branding lacked the professional and continental feel expected from a high-level industry event:

• The original logo featured yellow and orange tones that felt disconnected from the conference’s serious, pan-African, and fintech-forward identity.

• Their website design was outdated and failed to resonate with the target audience—C-suite professionals, investors, and innovators in banking and insurance.

The brand needed a transformation that aligned with Africa’s fintech narrative, conveyed authority, and inspired confidence.

Our Approach

Our team at 11th House Digital Marketing began with a brand audit and visual identity workshop to understand ABIC’s values, goals, and audience. Based on this, we proposed a comprehensive rebrand and website overhaul, driven by three key objectives:

1. Align the visual identity with the fintech and corporate audience
2. Inject pan-African elements to reflect the conference’s continental reach
3. Create a digital experience that feels modern, professional, and future-facing

Logo Design: From Local to Continental

The original logo lacked clarity and relevance for the conference’s evolving stature. We designed a new logo that communicates trust, innovation, and African unity.

Key Design Choices:

• Primary Colour: Dark Blue – Represents trust, professionalism, and stability, which are essential values in the financial services industry.

• Pan-African Colour Accents: Red, Green, and Gold – These vibrant shades reflect energy, growth, and unity across Africa.

• Africa Map Integration – A subtle, clean map silhouette was introduced into the logo mark to symbolise continental inclusivity and relevance.

The result: a bold, contemporary identity that better represents ABIC 360’s mission.

OUR PROMISE TO YOU

Here’s the thing: we care. Our creative, strategic work comes with a commitment that we take very seriously. Our team is obsessed with the success of your brand and business and will serve as your dedicated partner for growth. Here’s why that matters.