11th House Digital Marketing

Performance Marketing

Performance Marketing lets you target specific groups with precision, typically using a pay-per-click (PPC) model. Regardless of your industry or budget, digital advertising should be part of every promotional mix. Here’s why we love digital advertising:

Cost-Effective: With the PPC model, you only pay when someone clicks on your ad. Combined with highly targeted reach, it’s an incredibly cost-effective way to advertise.

Trackable Results: Digital ads (performance marketing) allow us to track phone calls, contact form submissions, and platform-specific actions. This data enables us to assess each platform’s effectiveness and make necessary adjustments.

Flexible and Fast: Performance marketing lets you quickly test various promotions and messages, enter new markets within minutes, and exclude specific areas down to a half-mile radius.

Our digital ad platforms include social media, YouTube, and search engine marketing. 

Trust  11th House Digital Marketing team to craft and manage your performance marketing campaigns, ensuring you reach your target audience effectively and efficiently.

Our Performance Marketing Team

Our performance marketing services are spearheaded by our senior digital specialist, who collaborates closely with another digital specialist, a copywriter, and our graphic design team. Together, we ensure your campaigns are effective and visually compelling.

Our Process

Strategy: Every digital ad campaign starts with a tailored strategy focused on the platforms that best meet your business needs.

Audience: We target the most effective markets for your campaign goals, ensuring your ads reach the right people.

Design: Your ads will include a mix of engaging graphic and video content designed to capture your audience’s attention.

Manage & Report: Our expert team will manage, update, and provide detailed reports on your campaigns every month, ensuring continuous improvement and success.

DIGITAL AD CHANNELS

Social Media Advertising

With 6 million active South Africans on social media, comprising 42.8% of the population, leveraging these platforms is pivotal in any digital advertising strategy. Each platform offers robust targeting capabilities, including demographics, interests, and behaviours, ensuring precise audience engagement through paid ads and boosted posts. Learn more about social media management.

YouTube Advertising

YouTube boasts the largest potential advertising audience in South Africa, with 24 million potential users. Ads on YouTube can be targeted based on viewing interests, location, and more, tapping into a vast viewer base for effective brand outreach.

Search Engine Marketing

Google Ads and Bing Ads are powerful tools for reaching consumers based on their search behaviours, interests, and geographic location. Utilising a pay-per-click model, these platforms drive qualified leads to optimised landing pages designed for conversion.

Landing Pages

Integral to promotional campaigns, landing pages are optimised to convert ad traffic into actions. Our landing pages feature branded designs, clear calls to action, focused messaging, tracking capabilities via unique URLs and contact forms, fast load times, and mobile responsiveness, ensuring maximum conversion rates.

Tracking & Reporting

Effective tracking and reporting are essential for measuring campaign success and optimising marketing spend. Our approach includes tracking mechanisms such as unique URLs, contact forms, phone numbers, promotional codes, and analytics setup for goals and events, providing valuable insights into ROI and campaign performance.

OUR PROMISE TO YOU

Here’s the thing: we care. Our creative, strategic work comes with a commitment that we take very seriously. Our team is obsessed with the success of your brand and business and will serve as your dedicated partner for growth. Here’s why that matters.

OUR TEAM IS AVAILABLE FOR A performance marketing CONSULTATION.
GET IN TOUCH TODAY!

 

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