11th House Digital Marketing
Digital Marketing Packages for Small Business
Digital marketing packages for small businesses in South Africa typically run from around R6,500 to R22,500 a month, depending on how many channels need managing and how hands-on the strategy work is. Here’s exactly what’s in ours, real inclusions, real prices, nothing hidden behind a “contact us for a quote” button.
Every package below covers management only. Ad spend (what you pay Google or Meta directly) is separate, same as it is everywhere in this industry, we’ll always recommend a realistic budget for your package and goals before you commit to anything.
Digital Marketing Packages
Every package includes Google Analytics tracking, no lock-in contract (month-to-month), and a direct line to the person actually doing the work, not an account manager relaying messages from someone else.
Two things most agencies charge extra for, we don't
A real growth dashboard, not a monthly PDF. Every package comes with access to our own keyword and growth dashboard, live tracking of your search rankings, traffic, and site health, refreshed automatically rather than compiled by hand once a month. Growth and Full-Service clients get it as a standing, continuously-updated view, so your own marketing team (if you have one) always has visibility, not just us.
A free CRM build-out for your marketing team. On Growth and Full-Service, we'll set up and structure a CRM for your team at no extra charge, so leads from every channel land somewhere organised instead of scattered across inboxes and spreadsheets.
What's actually in each tier
Starter: R6,500/month Built for a business that needs a real foundation, not a scattergun approach. We pick the one paid channel that fits your business best (usually Google Ads for businesses people actively search for, Meta Ads for businesses that sell on discovery), tighten up the technical and on-page side of your SEO, and keep a consistent presence on the one social platform where your customers actually are, plus access to your own growth dashboard, so you can see exactly what's working.
Growth: R13,500/month (most popular) This is where most of our small business clients land. Two paid channels working together, real SEO hours going toward content and rankings (not just maintenance), a monthly email campaign and a monthly blog article written to our own content standards (real author, real FAQs, the same approach behind our own GEO-focused content), social media management across two platforms with actual community engagement, and a free CRM build-out so your leads have somewhere organised to land.
Full-Service: R18,500/month For a business that wants every channel pulling in the same direction, run by one dedicated account manager instead of handed between departments. Full SEO, performance marketing across every relevant channel, social media management across three platforms, ongoing email marketing with automated sequences, conversion rate optimisation on top of traffic, a free CRM build-out, and a quarterly Digital PR push to build the kind of coverage and backlinks that compound over time.
Not sure which one fits?
If you've never run paid ads or had someone manage your SEO before, start with Starter, it's the lowest-risk way to see what consistent, professional management actually looks like. If you're already getting some traction and want to stop leaving money on the table, Growth is where most of our clients see the best return relative to spend. If you're trying to own your category outright, or you're juggling five different freelancers and want one team accountable for all of it, Full-Service is built for that.
Need something that doesn't fit neatly into one of these, maybe just web design and branding, or a one-off project instead of an ongoing retainer? We build custom scopes too. Book a free strategy session and we'll tell you honestly which package (or no package at all) makes sense for where your business is right now.
Website design
Need a new website alongside your marketing package, or just want one on its own? Basic website design starts from R8,500 (incl. VAT) as a one-off project, separate from the monthly packages above. Talk to us about scope and we'll quote the right level for what you need.
Brands We’ve Worked With
Trusted by growing brands across industries.
Frequently Asked Questions
How much do digital marketing packages cost in South Africa?
Management fees for small business packages typically range from around R3,500 to R25,000+ a month, depending on how many channels are managed and how much strategy and content work is included. Ours start at R6,500/month. In every case, that fee is separate from your actual ad spend with Google or Meta.
Is ad spend included in the package price?
No, and if an agency tells you it is, ask exactly how. The management fee pays for our time: strategy, setup, optimisation, and reporting. Your ad spend (what you pay Google or Meta directly for your ads to run) is a separate budget on top of that, which we'll always recommend realistically based on your goals before you sign anything.
How long until I see results?
It depends on the channel. Paid ads (Google Ads, Meta Ads) can start generating leads within days of launch, once the campaign has had a short learning period to optimise. SEO and organic social media are slower by nature, expect early movement by month two or three, with the real compounding results showing from month four onward. We'll tell you honestly in your strategy session what's realistic for your industry and starting point.
Can I change or cancel my package?
Yes. All three packages run month-to-month with no long-term contract, so you can upgrade, downgrade, or cancel as your business needs change.
Do you offer custom packages?
Yes, these three tiers cover most small businesses, but if you only need one or two services, or you're an established business with a more complex scope, we'll build something specific to you. Get in touch and we'll scope it properly before quoting anything.